CIM Certificate (Level 4) Professional Marketing

Course Overview:

Marketing is a constantly evolving and increasingly important discipline within modern marketing. This is a yearlong courses will enable you to build essential skills in this area to identify, integrate and monitor effective of marketing tactics to deliver enhanced marketing activities. The units can be studied as standalone modules for people with existing Marketing qualifications or as part of the CIM Certificate (Level 4) in Professional Marketing.

Entry Requirements:

Programme/Award: CIM Level 4 Certificate in Professional Marketing
Entry requirements 2017-18: Who’s it for?

The CIM Level 4 Certificate in Professional Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing.
Entry requirements:

One or more of the following is required to gain entry onto this qualification: 

CIM Level 3 Introductory Certificate in Marketing qualification

any relevant Level 3 qualification

any UK Degree or International equivalent

international Baccalaureate (equivalent to NQF Level 3 and above)

professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4
International applicants If English is not your first language you will need an IELTS score of 7.0, with a minimum score of 6.5 in each component (Reading, Writing, Listening, and Speaking), or an equivalent English Language qualification. You should also be eligible to study in the UK.
Additional requirements: A face-to-face interview may be required before an offer is made.
Credit transfer and accreditation of prior learning or experience Recognition of Prior Learning (RPL) is a method of assessment (leading to the award of credit) that considers whether a learner can demonstrate that they can meet the assessment requirements for a unit through knowledge, understanding or skills they already possess and so do not need to develop through a course of learning.

UCY encourages learners’ to provide previous achievements and experiences whether at work, home and at leisure, as well as in the classroom. RPL provides a route for the recognition of the achievements resulting from continuous learning.

RPL enables recognition of achievement from a range of activities using any valid assessment methodology. Provided that the assessment requirements of a given unit or qualification have been met, the use of RPL is acceptable for accrediting a unit, units or a whole qualification. Evidence of learning must be sufficient, reliable and valid.

There is further guidance from

Module Information

This module map provides a list of modules that make up your course over the two years.

Part-time students (Level 4) Monday 6-9pm (e.g. 2017)
Award in Marketing CIM L4 (FC) 18.09.17 27,11.17  
Award in Integrated Communications CIM L4 (FC) 08.01.2018 19.03.2018  
Award Digital Marketing CIM L4 (FC) (option module) 09.04.2018 25.06.2018  
Award in Customer Experience CIM L4 (option Module) 09.04.2018 25.06.2018  


1 Year (Part-time)


A variety of assessment methodology is used for the CIM Level 4 Certificate in Professional Marketing depending on the module chosen. Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs. In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement.

Marketing – external assessment: an examination comprising 50 multiple-choice questions in a two-hour controlled assessment.

Integrated Communications – external assessment: a 12-page assignment based on a given scenario and an organisation of choice. The assignment consists of three tasks.

Customer Experience – external assessment: a 12-page assignment based on a given scenario and an organisation of choice. The assignment consists of three tasks.

Digital Marketing – external assessment: a three-part portfolio comprising research, plan and report.

There are three assessment sessions per year within the new CIM Level 4 qualification. These will take place in the beginning of December, end of March/beginning of April, and end of June (please see for exact dates).

Examinations will be conducted under controlled, invigilated conditions at accredited examination centres. The examinations are paper based.

Assignment briefs will be available for centres to view six months in advance of the assessment session to which it relates. A new assignment brief will be produced for every assessment session.

Portfolio briefs will be available for centres to view six months in advance of the assessment session to which it relates. A new portfolio brief will be produced for every assessment session.


Grading will be applied to each module as well as to the overall qualification.

Distinction (D) 70-100
Merit (M) 60-69
Pass (P) 50-59
Fail (F) 0-49

The percentage mark along with the corresponding grade will be issued for each module. The calculation of the overall qualification grade will be carried out based on an aggregate score of 3 modules out of 300:

Distinction 210 and above
Merit between 180 and 209
Pass Between 150 and 179

Full feedback on any assessment can be applied and paid for direct form the CIM.

Teaching and Learning

You are taught through a combination of lectures, seminars, and case study type activities.  Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups.  In addition, you have opportunities to meet with your personal tutor/programme manager or module tutor.  You use industry-standard design software and have access to all the learning resources.

Independent Learning

When not attending lectures, seminars or other timetabled sessions you will be expected to continue learning independently through self-study.  Typically, this will involve reading journal articles and books, working on individual and group projects, undertaking research in the library, preparing coursework assignments and presentations.  Your independent learning is supported by a range of excellent facilities, including the library, the learning resource centre, the CIM website MyCIM and other online resources.

Overall workload

Your overall workload consists of class contact hours, or Guided Learning Hours (GLH) are around 30 hours’ on Monday evening per module and then independent learning, and assessment activities, which would equate to a total study time of around 3-6 hours per week over the year. 

The Learning Resource Centre staff provide:

  • A comprehensive research and information literacy package
  • Support with accessing both online and physical resources for the course modules
  • Advice with finding resources for individual research projects and dissertations
  • Comprehensive reading lists specific to the course
  • Support and guidance with referencing
Our Disability Advice and Support Service helps students with additional needs resulting from disabilities such as sensory impairment or learning difficulties such as dyslexia.

Teaching staff

You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on the course.  The team includes lecturers and professional practitioners with industry experience and have experience of working with the CIM as examiners.  You can learn more about our staff by visiting our staff profiles page.

Course Fee (2017/18):

Yeovil College - £1500

CIM assessments - £480 to CIM direct

Study membership - £50 to CIM direct

How do I apply:

For further information, advice and to enrol, please call our Student and Customer Service Team on 01935 423921 or email