CIM Award (Level 4) Customer Experience

This course recognises how deeper knowledge of customer requirements within different contexts allows organisations to enhance customer experience. It provides the skills and understanding to assess customer expectations in context and to develop and deliver activities that meet those expectations. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.

Duration: 10 weeks


Mode of Study: Part-Time


Course Fee (2017/18): £500 (£130 Examination Fee, £50 Registration)

Please see http://www.ycuc.ac.uk/FeesFunding.html for further information relating to fees.


Awarding Body: Chartered Institute of Marketing (CIM)


Example Content: Understand the range of different contexts across which marketers operate, Understand the different dimensions of customer experience, Deliver activities that enhance customer experience, Use metrics to improve future customer experience.


Entry Requirements: You need one or more of the following to gain entry onto this qualification:

  • CIM Introductory Certificate (Level 3) Marketing
  • Any relevant Level 3 qualification
  • Any UK degree or international equivalent (suggested one year in a marketing role) plus diagnostic assessment onto Level 4.

  • If English is not your first language, you must provide evidence of at least one English Language qualification you have achieved within the last two years.


    How do I apply: For further information, advice and to enrol, please call our Student and Customer Service Team on 01935 423921 or email enrol@yeovil.ac.uk