CIM Diploma (Level 6) Professional Marketing

Course Overview:

The Level 6 Diploma in Professional Marketing has been developed following extensive global employer-led research including small business, international organisations and numerous marketers across a range of marketing and wider business functions.

The aim of the CIM Level 6 Diploma in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry. Successful completion of the CIM Level 6 Diploma in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at a management level and to carry out an essential and successful professional marketing role within the workplace.

Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.

To achieve the CIM Level 6 Diploma in Professional Marketing, a pass in BOTH mandatory modules plus ONE elective module is required. Currently there are two elective modules available; however, the intention is to continue to add more elective modules in response to changing marketplace needs, as required.

The qualification has been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. Each module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate.

The Level 6 qualification is designed with flexibility as there are options to complete a whole qualification or simply an award.

If studied for the completion of a whole qualification, depending on which elective module is chosen, the qualification is titled as follows:

Strategic Marketing + Mastering Metrics + Driving Innovation = CIM Level 6 Diploma in Professional Marketing (Driving Innovation)

Strategic Marketing + Mastering Metrics + Digital Strategy = CIM Level 6 Diploma in Professional Marketing (Digital Strategy)

Entry Requirements:

Programme/Award: CIM Level 6 Diploma in Professional Marketing
Entry requirements 2017-18:

Who’s it for?

The CIM Level 6 Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.

Entry requirements:
One or more of the following is required to gain entry onto this qualification: 

  • CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in
  • Professional Marketing  any relevant Level 4 qualification
  • Foundation Degree in Business with Marketing
  • Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (ie 120 credits in Bachelor's degrees or 60 credits with Master's degrees)
professional practice (suggested two years marketing in an operational role) and diagnostic assessment onto Level 6
International applicants If English is not your first language you will need an IELTS score of 7.0, with a minimum score of 6.5 in each component (Reading, Writing, Listening, and Speaking), or an equivalent English Language qualification. You should also be eligible to study in the UK.
Additional requirements: A face-to-face interview may be required before an offer is made.
Credit transfer and accreditation of prior learning or experience

Recognition of Prior Learning (RPL) is a method of assessment (leading to the award of credit) that considers whether a learner can demonstrate that they can meet the assessment requirements for a unit through knowledge, understanding or skills they already possess and so do not need to develop through a course of learning.

UCY encourages learners’ to provide previous achievements and experiences whether at work, home and at leisure, as well as in the classroom. RPL provides a route for the recognition of the achievements resulting from continuous learning.

RPL enables recognition of achievement from a range of activities using any valid assessment methodology. Provided that the assessment requirements of a given unit or qualification have been met, the use of RPL is acceptable for accrediting a unit, units or a whole qualification. Evidence of learning must be sufficient, reliable and valid.

There is further guidance from

Module Information

This module map provides a list of modules that make up your course over the two years.

Part-time students (Level 6) Saturday 9.30 – 4.30pm (e.g. 2017)
Award in Mastering Metrics CIM L6 (mandatory Module) 30.09.17, 14.10.17, 04.11.17 & 18.11.17
Award in Strategic Marketing CIM L6 (mandatory Module) 13.01.18, 03.02.18, 24.02.18 & 10.03.18
Award in Digital Strategy CIM L6 (option module) 21.04.18, 12.05.18, 26.05.18 & 16.06.18
Award in Driving Innovation CIM L6 (option Module) 21.04.18, 12.05.18, 26.05.18 & 16.06.18


1 Year (Part-time)


A variety of assessment methodology is used for the CIM Level 6 Diploma in Professional Marketing depending on the module chosen. Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs. In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement.

Strategic Marketing – external assessment: an examination comprising extended answer test in a three-hour controlled assessment. Preparatory work will be required for this examination.

Mastering Metrics – external assessment: a 12-page assignment based on a given scenario and an organisation of choice. The assignment consists of three tasks.

Driving Innovation – external assessment: a 12-page assignment based on a given scenario and an organisation of choice. The assignment consists of three tasks.

Digital Strategy – external assessment: a three-part portfolio comprising research, plan and report.

There are three assessment sessions per year within the new CIM Level 6 qualification. These will take place in the beginning of December, end of March/beginning of April, and end of June (please see for exact dates).

The Strategic Marketing examination will be conducted under controlled, invigilated conditions at accredited examination centres. The examination is paper based. Where preparatory work is required this will be available for centres to view six months in advance of the assessment session to which it relates. A new examination preparatory brief will be produced for every assessment session.

Assignment briefs will be available for centres to view six months in advance of the assessment session to which it relates. A new assignment brief will be produced for every assessment session.

Portfolio briefs will be available for centres to view six months in advance of the assessment session to which it relates. A new portfolio brief will be produced for every assessment session.


 Grading will be applied to each module as well as to the overall qualification.

Distinction (D) 70-100

Merit (M) 60-69

Pass (P) 50-59

Fail (F) 0-49

The percentage mark along with the corresponding grade will be issued for each module. The calculation of the overall qualification grade will be carried out based on an aggregate score of 3 modules out of 300:

Distinction 210 and above

Merit between 180 and 209

Pass Between 150 and 179

Full feedback on any assessment can be applied and paid for direct form the CIM.

Teaching and Learning

You are taught through a combination of lectures, seminars, and case study type activities.  Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups.  In addition, you have opportunities to meet with your personal tutor/programme manager or module tutor.  You use industry-standard design software and have access to all the learning resources.

Independent Learning

When not attending lectures, seminars or other timetabled sessions you will be expected to continue learning independently through self-study.  Typically, this will involve reading journal articles and books, working on individual and group projects, undertaking research in the library, preparing coursework assignments and presentations.  Your independent learning is supported by a range of excellent facilities, including the library, the learning resource centre, the CIM website MyCIM and other online resources.

Overall workload

Your overall workload consists of class contact hours, or Guided Learning Hours (GLH) are around 30 hours’ on Monday evening per module and then independent learning, and assessment activities, which would equate to a total study time of around 6-10 hours per week over the year. 

Academic support

Our Academic Support Team provides help in the following areas:

  • Study skills (including reading, note-taking and presentation skills)
  • As member of the CIM you have access to all the learning resources available from CIM via MyCIM web site
  • Written English (including punctuation and grammatical accuracy)
  • Academic writing (including how to reference)
  • Research skills (in conjunction with the library)
  • Critical thinking and understanding arguments
  • Revision, assessment and examination skills (including time management)

Our Disability Advice and Support Service helps students with additional needs resulting from disabilities such as sensory impairment or learning difficulties such as dyslexia.

Teaching staff

You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on the course.  The team includes lecturers and professional practitioners with industry experience and have experience of working with the CIM as examiners.  You can learn more about our staff by visiting our staff profiles page.

Course Fee (2017/18):

Yeovil College - £1,650

CIM Assessments - £540 to CIM direct

Study Membership - £50 to CIM direct

If you receive funding from Student Finance you may be eligible to apply for additional benefits. Details can be found on the

How do I apply:

For further information, advice and to enrol, please call our Student and Customer Service Team on 01935 423921 or email