The Level 6 Diploma in Professional Marketing has been developed following extensive global employer-led research including small business, international organisations and numerous marketers across a range of marketing and wider business functions.
The aim of the CIM Level 6 Diploma in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry. Successful completion of the CIM Level 6 Diploma in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at a management level and to carry out an essential and successful professional marketing role within the workplace.
Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.
To achieve the CIM Level 6 Diploma in Professional Marketing, a pass in BOTH mandatory modules plus ONE elective module is required. Currently there are two elective modules available; however, the intention is to continue to add more elective modules in response to changing marketplace needs, as required.
The qualification has been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. Each module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate.
The Level 6 qualification is designed with flexibility as there are options to complete a whole qualification or simply an award.
If studied for the completion of a whole qualification, depending on which elective module is chosen, the qualification is titled as follows:
Strategic Marketing + Mastering Metrics + Driving Innovation = CIM Level 6 Diploma in Professional Marketing (Driving Innovation)
Strategic Marketing + Mastering Metrics + Digital Strategy = CIM Level 6 Diploma in Professional Marketing (Digital Strategy)
Who’s it for?
Recognition of Prior Learning (RPL) is a method of assessment (leading to the award of credit) that considers whether a learner can demonstrate that they can meet the assessment requirements for a unit through knowledge, understanding or skills they already possess and so do not need to develop through a course of learning.
This module map provides a list of modules that make up your course over the two years.
A variety of assessment methodology is used for the CIM Level 6 Diploma in Professional Marketing depending on the module chosen. Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs. In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement.
Strategic Marketing – external assessment: an examination comprising extended answer test in a three-hour controlled assessment. Preparatory work will be required for this examination.
Mastering Metrics – external assessment: a 12-page assignment based on a given scenario and an organisation of choice. The assignment consists of three tasks.
Driving Innovation – external assessment: a 12-page assignment based on a given scenario and an organisation of choice. The assignment consists of three tasks.
Digital Strategy – external assessment: a three-part portfolio comprising research, plan and report.
There are three assessment sessions per year within the new CIM Level 6 qualification. These will take place in the beginning of December, end of March/beginning of April, and end of June (please see www.cimlearningzone.co.uk/assessment/important-dates for exact dates).
The Strategic Marketing examination will be conducted under controlled, invigilated conditions at accredited examination centres. The examination is paper based. Where preparatory work is required this will be available for centres to view six months in advance of the assessment session to which it relates. A new examination preparatory brief will be produced for every assessment session.
Assignment briefs will be available for centres to view six months in advance of the assessment session to which it relates. A new assignment brief will be produced for every assessment session.
Grading will be applied to each module as well as to the overall qualification.
Distinction (D) 70-100
Merit (M) 60-69
Pass (P) 50-59
Fail (F) 0-49
The percentage mark along with the corresponding grade will be issued for each module. The calculation of the overall qualification grade will be carried out based on an aggregate score of 3 modules out of 300:
Distinction 210 and above
Merit between 180 and 209
Pass Between 150 and 179
Full feedback on any assessment can be applied and paid for direct form the CIM.
You are taught through a combination of lectures, seminars, and case study type activities. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. In addition, you have opportunities to meet with your personal tutor/programme manager or module tutor. You use industry-standard design software and have access to all the learning resources.
Our Disability Advice and Support Service helps students with additional needs resulting from disabilities such as sensory impairment or learning difficulties such as dyslexia.