CIM Diploma (Level 6) Professional Marketing

This course is designed for professional marketers working in an operational, supervisory or management role who want to develop their knowledge and skills across a range of areas. It allows you to develop your understanding at management level so you can take a strategic approach to marketing planning. By developing your knowledge of key marketing metrics and measurement techniques, you will be able to interpret relevant insight and make informed strategic decisions.

Who is this course for?

This training is suitable for departmental managers, functional managers, product/brand managers, account managers, marketing executives and business development managers.

What will I study?

You complete two mandatory units:

  • Strategic Marketing
  • Mastering Metrics

  • You also complete one of the following modules to gain the full qualification:

  • Driving Innovation
  • Digital Strategy

  • You need to pass three units to gain the full Diploma, but each module achieved is an Award in its own right.

    How will I be taught?

    A blended learning approach is used, so you will learn through a mixture of lectures, seminars, weekend workshops, student-led discussion and our Virtual Learning Environment (MyUCY). Tutorial support is available throughout the course. Please note that there are 12 Saturday workshops over a year.

    How will I be assessed?

    Each module is assessed via the Chartered Institute of Marketing using a variety of methods:

  • Strategic Marketing – Exam
  • Mastering Metrics – Set assignment
  • Optional unit – Assignment or portfolio.

  • Where could this course lead?

    This Diploma in Professional Marketing has been developed following extensive global employer-led research, including small businesses, international organisations and numerous marketers across a range of marketing and business functions. By successfully achieving the Diploma, you will demonstrate that you have the knowledge, skills and understanding to be able to perform at management level and carry out an essential and successful professional marketing role within the workplace. If you would like to continue your training at a higher level, you can progress to the CIM Post Graduate Diploma (Level 7) Professional Marketing.

    Duration:

    One year.

    Awarding Body:

    Chartered Institute of Marketing.

    Entry Requirements:

    You need one or more of the following to join this course:

  • CIM Professional Certificate (Level 4) Marketing
  • Any relevant level 4 qualification
  • Foundation degree in Business with Marketing
  • Bachelor’s or Master’s degree from a recognised university with at least one third of credits coming from marketing content (i.e. 120 credits in Bachelor’s degrees or 60 credits with Master’s degrees)
  • At least two years in professional practice in an operational marketing role and diagnostic assessment on level 6

  • If English is not your first language, you need to provide evidence of at least one recognised English Language qualification that you have achieved within the past two years.


    Annual Tuition Fees (2017/18):

    £TBC.

    You will need to become an affiliate/student member of the Chartered Institute of Marketing. For more information, including current fees, please visit www.cim.co.uk. You will also need to apply directly to CIM to enrol for assignment submission and exams.

    How do I apply: For further information, advice and to enrol, please call our Student and Customer Service Team on 01935 423921 or email enrol@yeovil.ac.uk