This course is designed for professional marketers working in an operational, supervisory or management role who want to develop their knowledge and skills across a range of areas. It allows you to develop your understanding at management level so you can take a strategic approach to marketing planning. By developing your knowledge of key marketing metrics and measurement techniques, you will be able to interpret relevant insight and make informed strategic decisions.
Duration: 12 Saturday attendances
Mode of Study: Part-Time
Course Fee (2017/18): £500 (Please note additional registration fee and examination fee to CIM)
Please see http://www.ycuc.ac.uk/FeesFunding.html for further information relating to fees.
Awarding Body: Chartered Institute of Marketing (CIM)
Example Content: Insight into how organisations can implement digital marketing strategy and build these capabilities into the overall strategic plan
Entry Requirements: You need one or more of the following to join this course:
If English is not your first language, you must provide evidence of at least one English Language qualification you have achieved within the last two years.
How do I apply: For further information, advice and to enrol, please call our Student and Customer Service Team on 01935 423921 or email firstname.lastname@example.org