CIM Award (Level 6) Strategic Marketing

This course is designed for professional marketers working in an operational, supervisory or management role who want to develop their knowledge and skills across a range of areas. It allows you to develop your understanding at management level so you can take a strategic approach to marketing planning. By developing your knowledge of key marketing metrics and measurement techniques, you will be able to interpret relevant insight and make informed strategic decisions.

Duration: 12 Saturday attendances


Mode of Study: Part-Time


Course Fee (2017/18): £500 (Please note additional registration fee and examination fee to CIM)

Please see http://www.ycuc.ac.uk/FeesFunding.html for further information relating to fees.


Awarding Body: Chartered Institute of Marketing (CIM)


Example Content: Insight into how organisations can implement digital marketing strategy and build these capabilities into the overall strategic plan


Entry Requirements: You need one or more of the following to join this course:

  • Professional Certificate in Marketing or Certificate in Professional Marketing.
  • A relevant level 4 qualification
  • A Foundation degree in Business with Marketing, professional practice (suggested two years marketing in an operational role) plus diagnostic assessment onto Level 6

  • If English is not your first language, you must provide evidence of at least one English Language qualification you have achieved within the last two years.


    How do I apply: For further information, advice and to enrol, please call our Student and Customer Service Team on 01935 423921 or email enrol@yeovil.ac.uk