This course examines the role of marketing metrics and establishes how an understanding of a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making. It provides an appreciation of how these techniques, aligned to business objectives, can establish and determine marketing effectiveness. It outlines the value of using appropriate data sources to enable analysis, and employing appropriate analytics tools and techniques to ensure effective marketing decision making.
Duration: 12 Saturday attendances
Mode of Study: Part-Time
Course Fee (2017/18): £500 (Please note additional registration fee and examination fee to CIM)
Please see http://www.ycuc.ac.uk/FeesFunding.html for further information relating to fees.
Awarding Body: Chartered Institute of Marketing (CIM)
Example Content: Understand the role of marketing metrics, Know the relevant measures of marketing performance, Understand appropriate sources data analysis, Utilise various analytics tools and techniques for marketing insight and strategic decision making.
Entry Requirements: You need one or more of the following to join this course:
If English is not your first language, you must provide evidence of at least one English Language qualification you have achieved within the last two years.
How do I apply: For further information, advice and to enrol, please call our Student and Customer Service Team on 01935 423921 or email firstname.lastname@example.org