CIM Award (Level 6) Digital Marketing Strategy

This course is designed for professional marketers working in an operational, supervisory or management role who want to develop their knowledge and skills across a range of areas. It allows you to develop your understanding at management level so you can take a strategic approach to marketing planning. By developing your knowledge of key marketing metrics and measurement techniques, you will be able to interpret relevant insight and make informed strategic decisions. These units can be studied and assessed as standalone units in their own right.

Duration: 12 Saturday attendances


Mode of Study: Part-Time


Course Fee (2017/18): £500 (Please note additional registration fee and examination fee to CIM)

Please see http://www.ycuc.ac.uk/FeesFunding.html for further information relating to fees.


Awarding Body: Chartered Institute of Marketing (CIM)


Example Content: Insight into how organisations can implement digital marketing strategy and build these capabilities into the overall strategic plan


Entry Requirements: You need one or more of the following to join this course:

  • CIM Professional Certificate (Level 4) Marketing
  • A relevant level 4 qualification
  • A Foundation degree in Business with Marketing
  • A Bachelor’s or Master’s degree from a recognised university with at least one third of credits coming from marketing content (i.e. 120 credits in Bachelor’s degrees or 60 credits with Master’s degrees)
  • At least two years in professional practice in an operational marketing role and diagnostic assessment on level 6. If English is not your first language, you need to provide evidence of at least one recognised English Language qualification that you have achieved within the past two years.

  • If English is not your first language, you must provide evidence of at least one English Language qualification you have achieved within the last two years.


    How do I apply: For further information, advice and to enrol, please call our Student and Customer Service Team on 01935 423921 or email enrol@yeovil.ac.uk